Ok , this is our third paper, a Paul Saffo´s splendid essay about new media landscape....
Well, this Saffo´s essay will be a our discussion paper for unit 3 (New Media)... so read it, think ´bout it and in a couple of days we will see it...
PS: Paul Saffo is a professor at Stanford University (best of the best) and a researcher in the Institute of the Future (forecasting center at Ca, USA)....
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En relación con la clase del Lunes, en la que nos planteamos que podría hacer una cadena como tele 5 en el futuro para adaptarse a los nuevos mercados, yo encontré un artículo en el diario "20 minutos", que considero muy relacionado con el tema que estuvimos tratanto en clase. No sabemos que haría tele5 en el futuro, pero nos vamos acercando...
http://www.20minutos.es/noticia/304357/0/blogs/aduenan/abierta/
Es interesante... Un saludo a todos, Deyanira.
The relevance of the web as a personal media, which Paul Saffo describes in his article “Farewell information, it’s a Media Age” is proofed by the current development of big online players, such as Amazon, Ebay or Expedia as they focus their Marketing Activities almost on Online Measures. These companies use the web in order to interact with their customers in a personalized or individualized way. Via e.g. newsletter or personalized web sites it is possible to offer for each customer a tailor made product range and therefore avoid to impersonal character of the internet. Furthermore they offer not only their products but also additional values such as book rental, sharing travel photos, user reviews, communities or selling own products. These web sites are marketplaces were you can be buyer, seller or both. So the traditional customer role is enriched by the possibility to interact with companies and other customers and therefore to be part in forming the offered products or services. Paul Saffo calls this new role as creator. But this is still the tip of the iceberg in including customers and interacting with them via internet. New technologies and business models will emerge on the horizon. And if anyone is successful, a big player will adapt it or even buy it and the world will have some more millionaires (see e.g. Google and You tube, Microsoft and Facebook, Expedia and TripAdvisor).
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